IULAI is a womenswear brand based in Seoul, South Korea, launched in 2022. Designer Kim Heejin oversees the design, proposing colorful, highly considered, and balanced designs grounded in a modern, feminine mood. Its offerings include jackets, tops, knitwear, dresses, bottoms, and accessories, with collections centered on contemporary everyday wear. The brand also participates in trade shows at Seoul Fashion Week.
Concept
Sketch colorful, sensitive and balanced design looks based on a modern feminine mood.