Tagline
WE LIVE TO DISCOVER
Jack Wolfskin is an outdoor brand founded by Ulrich Dausien in Frankfurt, Germany, in 1981. It began by offering equipment for backpacking and travel, along with weather-resistant clothing, and now offers outdoor clothing, footwear, and equipment. In addition to activities such as hiking and trekking, its products also cater to outdoor activities in urban settings. The brand places connections with nature and experiences of discovery that everyone can share at the center of its product development.
Concept
Delivering experiences of discovery shared in nature to more people through functional outdoor products.