Tagline
It’s a Jaded world, and we are just living in it.
Jaded London is a British fashion brand launched in 2013 by siblings Jade Goulden and Grant Goulden. Starting with streetwear, it offers women’s and men’s ready-to-wear, denim, swimwear, and more, with bold prints drawing on Y2K and street culture, denim, and parachute pants as signature styles. Its stated vision is “to be at the forefront of culture, collaborating with makers and creators to inspire the world.” The brand also offers Jaded Man, its menswear line, and Editions, collaborative projects with creators. It sells worldwide, primarily through its own e-commerce store.
Concept
to be at the forefront of culture, collaborating with makers and creators to inspire the world.