Tagline
NOT FOR EVERYONE, FOR THE FEW
JAMIE WEST is a golfwear brand launched in Korea in August 2020. Inspired by subculture, it offers golfwear, streetwear, apparel, and accessories. Rather than following established rules, the brand embraces an approach of rewriting them, combining the tradition and precision of golf with the freedom of street culture and the sensibility of subculture. Its gas mask symbol represents resistance to standardized images of golf and independent thinking. The brand proposes collections designed to be worn both on the course and in everyday life.
Concept
Born from rules, Raised to break them. Made for the few — and beyond.