JAMIRAY is a Japanese fashion accessories brand that debuted for Spring/Summer 2019. It focuses on accessories such as necklaces, rings, earrings, and bracelets, and also offers bags and hair accessories. The brand name derives from “JAMI,” meaning “beautiful” in Arabic, and “RAY,” meaning “light” in English. Looking to craftsmanship around the world, the brand respects the skills and crafts of local artisans while proposing modern, timeless items that emphasize its own techniques, design balance, and value for money. Through initiatives with producers in developing countries and regions, it also aims to help realize a fair society free of poverty.
Concept
The brand looks to craftsmanship rooted in countries around the world and shows the utmost respect for the skills of local artisans. Drawing on distinctive techniques and crafts, it offers modern, timeless fashion items that emphasize unique techniques, design balance, and value for money. Whenever possible, it actively works with producers in developing countries and regions, aiming through its business to help realize a fair society free of poverty.