Tagline
Own your vibe.
JAYFE is an eyewear brand launched in South Korea in 2020. Centered on sunglasses and optical frames, it offers items for expressing personal tastes and individuality through style. Guided by its official principles, “Own your vibe.” and “Identity is not found. It's worn.”, the brand proposes eyewear for creating a personal sense of style rather than following trends. Its designs are characterized by distinctive shapes and bold colors, and are sold through its own online store in South Korea and retail platforms.
Concept
Identity is not found. It's worn.