Tagline
EVERYDAY ESSENTIALS.
JELEVE is a Korean athleisure brand launched in 2021 and operated by the Cosmos Korea Group in Seoul, South Korea. Centered on apparel that bridges everyday life and exercise, it offers men’s and women’s tops, bottoms, outerwear, and accessories. The brand name is a coined word combining “Just” and “Eleve,” meaning “the best,” and conveys the idea of “becoming the best version of yourself the moment you wear these clothes.” With comfort and quality as its goals, the brand offers apparel spanning everyday wear and sportswear, and is sold through Korean online stores, select shops, duty-free stores, and other outlets. It is also expanding its connections with sports culture, including running and training.
Concept
The brand aims to bring a fresh perspective to the athleisure industry through clothing that spans both everyday wear and sportswear, with comfort and quality as its goals.