JELLY BEANS

Style JELLY BEANS was established as the name of a line responsible for offering a broader selection and making everyday choices easier as JELLY BEANS developed into three lines. Official disclosures distinguish JELLY BEANS as the core brand, JELLY BEANS Riche as a higher-value-added line, and Style JELLY BEANS as a more accessible line. Subsequently, the group’s official materials have presented it under the name “JELLY BEANS STYLE” as a recovery wear brand, expanding its scope from a former line within the footwear business into a separate category.

JB AKINO was launched with former Japan national basketball team player Akino Nakagawa as the first installment of JB LINE, JELLY BEANS’ collaboration line. Aimed at taller women and women with larger feet, it offered pumps primarily in sizes 26.0–28.5 cm, using sizing designed differently from standard women’s shoes and dedicated lasts. Derived from JELLY BEANS’ planning and production foundation, it was developed as a highly independent specialist line addressing the needs of specific body types and shoe sizes. Sales ended in the fiscal year ending January 2024.

JB LINE is an official collaboration line derived from JELLY BEANS. JELLY BEANS Co., Ltd. launched JB LINE as a framework for joint projects featuring guests active in various fields, and introduced JB AKINO, co-developed with former Japan national basketball team member 中川聴乃, as its first project. The line incorporates specialized customer needs and the perspectives of project planners that differ from those of regular JELLY BEANS. It is officially treated not as the name of a one-off product, but as a line name encompassing multiple projects.

JELLY BEANS Me is a semi-custom shoe brand launched by Jelly Beans Co., Ltd. on August 21, 2026. While the established JELLY BEANS line offers a wide range of everyday shoes, this brand uses a made-to-order system in which customers choose from the designs presented and each pair is produced individually after an order is placed. It focuses on distinctive designs featuring special touches such as ornate materials, ribbons, and bijoux. The official description also presents it as a brand differentiated from existing JELLY BEANS products in both concept and production method, positioning it as a derivative line that builds on the existing brand while offering greater individuality.

JELLY BEANS Riche is the upper-tier line established when JELLY BEANS was divided into three lines across high, mid, and low price ranges. According to official disclosures, while the main JELLY BEANS line centers on seasonal trends, JELLY BEANS Riche focuses more strongly on functionality and materials, and is described as serving the role of offering products with higher added value. It was developed as a distinct line bearing the parent brand’s name and clearly differentiated from the regular line in its approach to product design.