JB LINE

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Overview

JB LINE is a Japanese collaboration line launched by JELLY BEANS in 2021. It invited guests active in various fields to develop projects addressing new demand for shoes and a wider range of sizes. For its first release, it co-developed Japan-made pumps in sizes 26.0–28.5 cm with Akino Nakagawa, a former member of Japan’s national basketball team. The line later expanded into cosmetics and miscellaneous goods, releasing an aroma sanitizer spray derived from natural plants. As a spin-off line of JELLY BEANS, it offered products centered on shoes as well as items for everyday life. Sales of the JB AKINO series ended in the fiscal year ending January 2024.

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1 brands
Founded
1985
1985 Parent brand
JELLY BEANS
Footwear

A collaborative line addressing specific needs

JB LINE is an official collaboration line derived from JELLY BEANS. JELLY BEANS Co., Ltd.

JB LINE is an official collaboration line derived from JELLY BEANS. JELLY BEANS Co., Ltd. launched JB LINE as a framework for joint projects featuring guests active in various fields, and introduced JB AKINO, co-developed with former Japan national basketball team member 中川聴乃, as its first project. The line incorporates specialized customer needs and the perspectives of project planners that differ from those of regular JELLY BEANS. It is officially treated not as the name of a one-off product, but as a line name encompassing multiple projects.

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