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Joe Boxer Jeans

Joe Boxer Jeans

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Country: United States
Founded: 1997 1990s
No longer active
Category: Clothing
Related brands: Clothing brands founded in the 1990s Clothing brands from United States

Overview

Tagline

Denim for the sixth sense

Joe Boxer Jeans, a denim line derived from Joe Boxer, which originated in San Francisco, USA. Launched in 1997 under a license with VF Corp. as a brand extension by Joe Boxer founder Nick Graham, it initially targeted men, with a women’s line also planned for the following year, 1998. Extending the parent brand’s humor and playfulness into denim, it was presented with the phrases “Denim for the sixth sense” and “ESP (extra sixth pocket).” An official presence as an independent, current line cannot be confirmed today, and it is mainly circulated through the vintage market.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1985

Year Brand Category Description

1985

Joe Boxer

Parent brand

Clothing

A category-focused offshoot line dedicated to denim

A denim line launched by Joe Boxer in 1997 and produced and marketed under a licensing agr

A denim line launched by Joe Boxer in 1997 and produced and marketed under a licensing agreement with VF Corp. It expanded the parent brand, which had focused mainly on underwear and sleepwear, into everyday outerwear such as jeans, shirts, and tops, bringing Joe Boxer’s characteristic humor to denim through multiple silhouettes and distinctive pocket designs. Women’s products were also planned for the following year, making it a category-focused offshoot line.

1985 Parent brand

Joe Boxer

Clothing

A category-focused offshoot line dedicated to denim

A denim line launched by Joe Boxer in 1997 and produced and marketed under a licensing agr