STAPLE

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Country: United States
Founded: 1997 1990s
Category: Clothing Accessories Footwear Lifestyle products
Related brands: Clothing brands founded in the 1990s Clothing brands from United States

Overview

Tagline

A POSITIVE SOCIAL CONTAGION

STAPLE is a streetwear brand started in New York City in 1997 by jeffstaple (Jeffrey Ng). It grew from making T-shirts and works across a broad range of products, including apparel, footwear, and collaborative items released around the world. Its distinctive “Pigeon” logo is central to the brand, which upholds “Positive Social Contagion” as its philosophy. Its activities extend beyond fashion and connect with diverse cultural fields such as music, sports, and art.

Concept

Positive Social Contagion

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

STPL

Sub-brand

Clothing

A construction-focused line distinct from the graphics-led offering

Within Staple’s offerings, STPL has been presented as the STPL collection since its introd

Within Staple’s offerings, STPL has been presented as the STPL collection since its introduction in spring 2011. Past materials have categorized it as a second major line centered on cut-and-sew items. Separate from Staple’s main line, which focuses on T-shirts, it is positioned as a line for more elaborately constructed garments. The current official store also lists STPL Polo and items featuring the STPL logo.

- Sub-brand

STPL

Clothing

A construction-focused line distinct from the graphics-led offering

Within Staple’s offerings, STPL has been presented as the STPL collection since its introd