Tagline
ROCKNROLL MADE IN ATELIER
JOEGUSH is a fashion brand founded in Seoul, South Korea, in 2014 by director Choi Haengwon. It launched its ready-to-wear collection in 2018 and offers tops, bottoms, hats, accessories, and other items. With rock ’n’ roll and vintage remaking as key themes, the brand’s philosophy is to fuse cultural elements such as punk, rock, grunge, hippie, Western culture, and electronic music into a single expression. The Korean fashion brand is guided by the slogan “ROCKNROLL MADE IN ATELIER.”
Concept
Our value is to show the two conflicting things as one, including all musical visual; Punk, Rock, Grunge, Hippie, Western culture, Electric music.