Tagline
Always lovely
Jolie Toujours is a Japanese accessories brand that began operating in Ikebukuro, Tokyo, in 2008. Operated by Tokyo Geimu Co., Ltd., it offers products centered on light jewelry and accessories, with trend, femininity, and wardrobe as its keywords. Its official positioning is as “an accessories select shop that offers the excitement of an uplifting experience in a space filled with femininity and elegance,” emphasizing the pleasure of choosing and an experience that lifts the mood. 12Twelve Agenda is also operated as a sister brand by the same company.
Concept
An accessories select shop that offers the excitement of an uplifting experience in a space filled with femininity and elegance