Tagline
a space for your precious moments wrapped in comfort.
JO’S LOUNGE is a house brand founded in Seoul, South Korea, in 2016 by designer Cho Myeong-gi (JO). Focusing on pajamas, it offers lifestyle items that enrich indoor living, including loungewear, slippers, blankets, and bedding. The brand defines its identity as “creating and introducing things that inspire indoor life,” and builds a timeless collection based on high-quality materials. It is an independent brand whose founder designs the products, with work from planning through final design carried out in its in-house studio.
Concept
The brand creates and curates objects that inspire indoor life.