Jouete L/

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Genderless, ageless, timeless, borderless, etc...
Jouete L/ is a Japanese jewelry and accessories brand. A new business format developed by Jouete, it opened at NEWoMan Yokohama on June 24, 2020, and proposes styles unconstrained by “frames” such as gender, age, time, and borders. Its concept is “Less is more,” and its offerings are built around the composition of boundary-free items and spaces.

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Less is more

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1 brands
Founded
2008
2008 Parent brand
Jouete
Accessories

A derivative line that offers proposals beyond conventional boundaries

Jouete L/ is an official line derived from Jouete. The NEWoMan Takanawa floor guide descri

Jouete L/ is an official line derived from Jouete. The NEWoMan Takanawa floor guide describes it as genderless, ageless, timeless, and borderless, and states that under the concept “Less is more,” it proposes a more boundary-free space and product assortment. Separate from Jouete’s regular offerings, it presents Jouete L/-exclusive collections, store-exclusive eyewear, and customization events, serving to expand the scope of the brand’s proposals.

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