Jouete

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Country: Japan
Founded: 2008 2000s
Category: Accessories Watches
Related brands: Accessories brands founded in the 2000s Accessories brands from Japan

Overview

Jouete is a Japanese jewelry brand launched in 2008 by Milk Co., Ltd., headquartered in Osaka. Its name is a coined word combining Jouet, French for “toy,” and ete. The brand offers jewelry designed to bring out each person’s individuality, for those who enjoy dressing stylishly not only for special occasions but every day. Its product range includes necklaces, rings, earrings, piercings, bracelets, wristwatches, and charms. Jouete has stores primarily in department stores and commercial facilities across Japan, and also operates Jouete L/.

Concept

Jouete presents jewelry that brings out each person’s individuality for everyone who is fashion-conscious and grows along with trends, and who wants to enjoy dressing stylishly not only on special occasions but every day.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2020

Year Brand Category Description

2020

Jouete L/

Sub-brand

Accessories

A derivative line that offers proposals beyond conventional boundaries

Jouete L/ is an official line derived from Jouete. The NEWoMan Takanawa floor guide descri

Jouete L/ is an official line derived from Jouete. The NEWoMan Takanawa floor guide describes it as genderless, ageless, timeless, and borderless, and states that under the concept “Less is more,” it proposes a more boundary-free space and product assortment. Separate from Jouete’s regular offerings, it presents Jouete L/-exclusive collections, store-exclusive eyewear, and customization events, serving to expand the scope of the brand’s proposals.

2020 Sub-brand

Jouete L/

Accessories

A derivative line that offers proposals beyond conventional boundaries

Jouete L/ is an official line derived from Jouete. The NEWoMan Takanawa floor guide descri