jouetie

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Overview

jouetie is a Japanese women's brand launched by MARK-STYLER in 2011, with AMIAYA serving as creative director. Based on the concept of “MIX GIRL,” it proposes styles that combine vintage, rock, mode, and romantic elements with streetwear at their core. The brand expanded beginning with its directly operated store at Laforet Harajuku and continues today through its official website and directly operated stores. It celebrated its 10th anniversary in 2021.

Concept

MIX GIRL

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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