Jenny Fax is a fashion brand founded in 2011 by designer Shueh Jen-Fang, who is from Taiwan and works from Tokyo. The brand focuses on women’s ready-to-wear and also offers shoes, bags, accessories, and other items. Its core approach is to reconstruct fragments of childhood memories and imagery as clothing for adult women. The brand continues to present collections.
Concept
"Jenny Fax" transforms the possibility of very personal memories shaping the future "you" into a fresh step forward for very ordinary girls.