Tagline
fits everything with your life. Eyewear that blends into everyday life.
jugaad14 is a Japanese eyewear brand launched in 2021 by designer and director Masahiro Uemura. Produced in Sabae, Fukui Prefecture, the brand emphasizes environmental considerations and comfortable wear, with features such as raised nose pads designed to fit Japanese facial structures, a lightweight construction that uses no metal fittings, and recycled materials in its accessories and packaging. The brand name is derived from “jugaad,” a Hindi word meaning an innovative way of solving problems, and SDG 14, “Life Below Water.” Its model range includes OCEAN, HORIZON, RIPPLE, COVE, BAY, and HARBOR. The brand develops fashion eyewear designed to blend into everyday life, centered on designs that balance modern and classic elements.
Concept
The brand aims to create fashion eyewear that can be coordinated across different settings in an era of diversity. It pursues modern yet classic, timeless and borderless designs, and proposes refined styles through environmentally conscious production.