JUNKFOOD

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Overview

JUNKFOOD, an American apparel brand, was founded in 1998 in Venice Beach, Los Angeles, by designers Natalie Groff and Blaine Halverson. Drawing on the culture of Southern California, the brand focuses on vintage-inspired T-shirts featuring subjects from pop culture, including music, film, comics, and sports. Its mission is to transform high-quality T-shirts into a “timeless work of art,” with graphics that research and recreate past eras and storytelling at its core.

Concept

To transform a premium quality t-shirt into a timeless work of art.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
9 brands
Founded
2008-2025
2008 Sub-brand
True Vintage
Clothing

An accessible line aimed at a broader audience

True Vintage is a derivative label developed as one of Junk Food’s main product lines. Com

True Vintage is a derivative label developed as one of Junk Food’s main product lines. Company materials describe it as one of two principal lines alongside Junk Food, the flagship line, and as a line in a more accessible price range aimed at a broader audience. While retaining Junk Food’s core focus on vintage-style graphic T-shirts, it serves as a diffusion line with more accessible pricing and a broader product mix, helping extend the brand’s distribution channels and customer base.

2010 Sub-brand
Worn Rite
Clothing

A former label that operated under a separate brand name

Worn Rite was an independent apparel label included in Junkfood’s business portfolio. JUNK

Worn Rite was an independent apparel label included in Junkfood’s business portfolio. JUNKFOOD CLOTHING LLC registered trademarks for shirts for men, women, and children, and the label offered products under a brand name distinct from Junk Food. It was a derivative label within the brand family, with a separate name and product range from the parent brand’s pop-culture graphic T-shirts. As continued use of its trademarks is no longer confirmed, it is treated as a discontinued former line.

2012 Sub-brand
Paint + Cloth
Clothing

A past line that offered clothing under a separate name

Paint + Cloth was an independent label included in Junkfood’s brand portfolio. JUNKFOOD CL

Paint + Cloth was an independent label included in Junkfood’s brand portfolio. JUNKFOOD CLOTHING LLC registered trademarks covering shirts and sweatshirts for men, women, and children, and offered apparel under a brand name distinct from Junk Food itself. It was a past sub-line positioned around the parent brand, which centered on graphic T-shirts, and presented clothing as a separate label. It can now be regarded as a discontinued line.

2012 Sub-brand
The Neighborhood Thieves
Clothing

A past derivative line offered under its own name

The Neighborhood Thieves was an independent label included in Junkfood’s brand portfolio.

The Neighborhood Thieves was an independent label included in Junkfood’s brand portfolio. JUNKFOOD CLOTHING LLC registered this name as a clothing brand and offered shirts and other items under a brand name separate from Junk Food itself. It was a derivative line within the brand family that used a different name from the parent brand’s music-, film-, and character-themed graphics to organize a product range. After continued use of the trademark could no longer be confirmed, it can be classified as a discontinued past line.

2013 Sub-brand
Love + Art
Clothing

An apparel label expanded under an independent name

Love + Art was an independent label included in Junkfood’s brand portfolio. JUNKFOOD CLOTH

Love + Art was an independent label included in Junkfood’s brand portfolio. JUNKFOOD CLOTHING LLC registered trademarks covering shirts, shorts, sweatshirts, and other items for men, women, and children, and offered products for a broad range of consumers under a name separate from Junk Food itself. In contrast to the parent brand, which foregrounded graphic licensing, Love + Art was positioned as an apparel label with an independent name, forming part of Junkfood’s multi-brand structure.

2013 Sub-brand
Stray Heart
Clothing

A non-graphic derivative line for women

Stray Heart was an independent label included in Junk Food’s business portfolio. While car

Stray Heart was an independent label included in Junk Food’s business portfolio. While carrying over Junk Food’s silhouettes and materials, it was developed as contemporary womenswear without graphic designs, occupying a product area distinct from the main label, which centered on pop-culture T-shirts featuring music, films, and characters. A 2013 brand introduction clearly positioned it as a contemporary women’s line for everyday wear.

2014 Sub-brand
K38
Clothing

A former derivative line offered under a separate trademark

K38 was an independent label whose trademark was registered by JUNKFOOD CLOTHING LLC for c

K38 was an independent label whose trademark was registered by JUNKFOOD CLOTHING LLC for clothing and tote bags, and which was also included in Junkfood’s brand portfolio. Rather than using the Junk Food name itself, it offered items such as shirts, shorts, and sweatshirts under a separate brand name. It was a derivative line within the brand family, with a distinct name and product range from the core pop-culture T-shirt line. After continued use of the trademark could no longer be confirmed, it can be regarded as a discontinued former line.

2025 Sub-brand
JF by Junk Food
Clothing

An extension line expanding beyond T-shirts

A derivative line presented on JUNKFOOD’s current brand site as a distinct product range a

A derivative line presented on JUNKFOOD’s current brand site as a distinct product range and category. While JUNKFOOD has traditionally focused on graphic T-shirts, this line adds vintage-inspired shirts, jackets, pants, and other layering pieces, expanding its scope to include standalone outfits and head-to-toe styling. Official announcements position it as a new chapter that extends the long-running T-shirt business. The name JF Black Label also remains on the official site, but because current product listings present the line as JF by Junk Food, this name is used to avoid duplicate entries.

- Sub-brand
Wknd
Clothing

An offshoot label marketed under a separate name

Wknd was an independent branded label included in Junkfood’s business portfolio. It was ma

Wknd was an independent branded label included in Junkfood’s business portfolio. It was marketed under a name distinct from Junk Food itself, offering graphic T-shirts and other products as “Wknd by Junk Food.” The label formed a product range under a separate name from the core brand’s licensed and graphic products, and was treated as one of several apparel brands held by Junkfood. It was a past offshoot label that cannot be confirmed as an ongoing line on the current main official website.

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Frequently asked questions about JUNKFOOD

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