Diamond SUPPLY CO.

Diamond Footwear is a footwear-only line launched under the Diamond Supply Co. brand name. It was planned in 2010 as a new footwear line through a licensing agreement with DVS, and was later developed as Diamond’s own in-house line, featuring models such as Diamond Cuts, Brilliant, Quest, Torey, and All Day. It had the functionality of skate shoes, pro models for team riders, and a dedicated design and development structure, occupying the footwear category independently alongside Diamond Supply Co.’s apparel and hardware businesses. It can be identified as a distinct derivative line within the brand family in the 2010s.

Diamond Womens is a dedicated womenswear line introduced by Diamond Supply Co. in 2015. Building on the graphics and brand symbols developed through its main skate and streetwear collections, it expanded into a range designed for women, including dresses, skirts, jackets, fleece, leggings, shorts, and accessories. The appointment of a head womenswear designer and its formal launch at the Los Angeles flagship store indicate that it was treated not simply as a category of products for women, but as a derivative line with its own planning and name. In contrast to Diamond Supply Co.’s primarily menswear- and unisex-oriented main brand, it was positioned to serve women customers with a dedicated product range.