Tagline
ZERO HAS INFINITE POSSIBILITIES.
K-3B ZERO is a sports line that debuted in spring 2022 from K-3B, a brand from Japan. K-3B was launched in April 2020 by Kaji Nylon, a textile manufacturer in Ishikawa Prefecture, with Yoshimasa Hoshiba as creative director. Centered on high-performance materials designed to be less likely to restrict athletes’ movement, ZERO offers sports and athletic wear for activities including gym training, running, golf, soccer, and tennis. Its philosophy is expressed in the phrase “ZERO HAS INFINITE POSSIBILITIES.” The line emphasizes practicality that is easy to incorporate into everyday life and offers items for men and women.
Concept
Zero is a state of nothingness. It is the starting point from which everything begins. In other words, it is something that leads to all possibilities.