Tagline
Shoes that help you feel more energetic.
快歩主義（カイホシュギ） is a Japanese health and comfort footwear brand launched in 2000 by アサヒコーポレーション（currently アサヒシューズ）. Developed in collaboration with medical institutions, its shoes support weight transfer and walking for a wide range of users, including older adults and people using them for caregiving and rehabilitation. The brand’s concept is “shoes that bring the joy of wearing them and make people want to walk in them.” Its characteristics include lightweight construction, reduced risk of tripping, ease of putting on and taking off, and domestic production. The L011 is one of its representative models.
Concept
Shoes that bring the joy of wearing them and make people want to walk in them