ASAHI SHOES

SUN is a casual one-mile shoe line offered by ASAHI SHOES. The official brand website presents it as a shoe line for children and adults, emphasizing simple designs and ease of walking. Separate from ASAHI’s wide range of everyday shoes, it offers a lifestyle concept focused on parent-child wear and short-distance outings, forming a casual category distinct from Kaiho Shugi, which centers on health functionality, and from specialized functional lines.

Kaiho Shugi is a core line of health and comfort footwear featured in ASAHI SHOES’ official brand lineup. It focuses on weight transfer while walking, reducing the risk of tripping, ease of putting on and taking off, and lightweight construction, and serves to offer everyday walking options for a broad range of generations. Compared with ASAHI Medical Walk, which specializes in knee function, and ASAHI FOOTCARE, which focuses on foot hygiene and protection, it is the foundational line within the brand family, centered on ease of use for everyday walking as a whole.

ASAHI Medical Walk is a functional footwear line developed through collaboration among ASAHI SHOES, Kyushu University, and medical institutions, bringing together industry, academia, and medicine. It adopts a structure designed with consideration for knee rotational movement and the strain of walking through its SHM function. Compared with Kaiho Shugi, which provides general walking support, it focuses more specifically on knee health and walking function. Among ASAHI SHOES’ health-related brands, it is the specialized line that most clearly emphasizes medically oriented functional development.

ASAHI is a basic line of everyday footwear listed in ASAHI SHOES’ official brand lineup. Covering footwear for children through adults, it offers sneakers, casual shoes, work shoes, and other styles suited to everyday life. Rather than being a specialist line focused on a particular function, it complements functional brands such as Kaiho Shugi and TOP DRY, serving as a foundational house brand that broadens ASAHI SHOES’ product range for everyday use.

ASAHI FOOTCARE is a specialist line focused on foot health and hygiene, developed through long-term industry–academic–medical collaboration involving ASAHI SHOES and Saga University, among others. Its features include a seamless construction with fewer seams and ridges, a soft design that reduces strain on the feet, and shoe lasts that provide extra room in the toe area. While Kaiho Shugi addresses everyday walking and ASAHI Medical Walk focuses on knee function, ASAHI FOOTCARE forms the brand family’s specialist area around foot protection and foot care.

ASAHI SCHOOL is a dedicated line through which ASAHI SHOES offers a range of shoes for children's school life. It covers indoor school shoes, gym shoes, shoes for commuting to school, and school shoes with quick-drying properties, distinguishing its purpose from that of ASAHI, which focuses on general everyday shoes, and ガチ強, which foregrounds durability. It responds to children's stages of growth and the conditions in which shoes are used at school, and is officially listed as an independent line supporting ASAHI SHOES' kids category.

Business Express, corresponding to the Japanese official brand name “通勤快足,” is a business shoe line of ASAHI SHOES. It combines Gore-Tex fabrics, waterproofness and breathability, slip-resistant ceramic soles, and durability through one-piece molding, with an emphasis on comfort during commutes and work. In contrast to TOP DRY, which offers rain-ready footwear across a broad range of shoe types, this line is positioned for commuting and business use, primarily in leather shoes.

TOP DRY is a functional footwear line developed by ASAHI SHOES, centered on waterproofing, breathability, and slip resistance. It uses GORE-TEX fabrics and proprietary sole constructions, and is designed for use in a wide range of weather conditions, including rain and snow. Unlike Business Express, which focuses on business settings, it offers women’s and men’s boots and pumps as well as sneakers, positioning it as a specialist line for comfort in adverse weather.

ガチ強 is a kids’ and junior line offered as a separately named series through ASAHI’s official online store. It features a Gachi Tsuyo Guard made of hard material at the toe and emphasizes durability to withstand children’s everyday activities and shoe wear. Unlike ASAHI SCHOOL, which focuses mainly on school shoes, it is a derivative line within ASAHI focused on sturdy everyday shoes for kids and juniors, and is also sold as a series at major retailers such as Chiyoda.