Tagline
For the precious children who will shape the next generation. “Peace of mind” and “trust,” in every era.
ASAHI SCHOOL (ASAHI for SCHOOL) is a Japanese school shoe line developed by Asahi Shoes Co., Ltd., founded in 1892. It offers shoes for school life, including indoor shoes, gym shoes, and shoes for commuting to school, for children from preschool age through their school years. Its official message is, “For the precious children who will shape the next generation. ‘Peace of mind’ and ‘trust,’ in every era.” The line focuses on practical products that support children’s feet and is also connected to Asahi Shoes’ corporate philosophy of contributing to the health of people in Japan through shoes.