MIKIMOTO

“Mikimoto Bridal” is a bridal-exclusive line officially offered by MIKIMOTO. It systematically offers diamond engagement rings, engagement and wedding rings featuring pearls, eternity rings, and other styles, and supports ring selection and comparison through bridal floors at directly operated stores and a dedicated bridal app. It applies the parent brand’s pearl research and strict diamond selection criteria to the marriage market, with its uses and customer touchpoints clearly distinguished from those of the everyday collections.

“Mikimoto Diamond” is a designation/line for the diamond category in which MIKIMOTO selects and processes diamonds itself. It highlights quality-control practices such as polishing techniques dating back to the company’s founding, selection criteria based on the 4Cs, and laser engraving on the girdles of engagement rings. It also sets out responsible sourcing policies, including not handling conflict diamonds, and serves to ensure MIKIMOTO quality in diamond products for high jewelry and bridal collections.

MIKIMOTO High Jewelry is the brand’s highest-tier high jewelry segment, creating one-of-a-kind pieces and luxury collections using rare Akoya and South Sea pearls, as well as colored stones and diamonds. Through its membership in the Federation de la Haute Couture (Haute Joaillerie) and high jewelry presentations in Paris, it serves to present jewelry as a highly artistic field.

“MIKIMOTO COSMETICS” is a cosmetics line developed by the MIKIMOTO Group, offering skincare products and sheet masks that use pearl-derived essences, hydrolyzed pearl, and other ingredients. Its availability as hotel amenities and in duty-free stores, as well as dedicated accounts and sales channels, have been confirmed. It is positioned as a business area that extends the jewelry brand’s ingredient research into the cosmetics business.

MIKIMOTO Eau de Parfum is a fragrance line that expresses the brand’s vision through scent, centered on imagery of pearls and the sea. The brand has released eau de parfum, including its first eau de parfum and other offerings, and the line serves to expand brand awareness beyond jewelry through fragrance.