ASAHI

ASAHI is a basic line of everyday footwear listed in ASAHI SHOES’ official brand lineup. Covering footwear for children through adults, it offers sneakers, casual shoes, work shoes, and other styles suited to everyday life. Rather than being a specialist line focused on a particular function, it complements functional brands such as Kaiho Shugi and TOP DRY, serving as a foundational house brand that broadens ASAHI SHOES’ product range for everyday use.

ASAHI ATHLETIC is a line of athletic footwear in ASAHI’s current official lineup, developed as an independent category alongside ASAHI DECK and ASAHI BELTED. Its current model is ASAHI 046, a Japan-made shoe featuring a canvas upper and rubber sole. Unlike ASAHI DECK, which centers on the deck shoe lineage, and ASAHI BELTED, characterized by its belt-like tape construction, it occupies the role of ASAHI’s sports footwear line. Among the current lines, it is responsible for offering everyday athletic footwear.

ASAHI DECK is a core deck-shoe line within the ASAHI brand family. Based on lasts used for deck shoes in America in the 1970s, it reconstructs the silhouettes of that era and uses an outsole with a wave-shaped cut, designed with grip on wet surfaces in mind. The current official website features ASAHI 041 and the slip-on-style ASAHI 040. Unlike ASAHI ATHLETIC’s athletic-shoe offerings and ASAHI BELTED’s belt construction, this line presents the brand’s deck-shoe roots most directly.

ASAHI BELTED is a derivative line within ASAHI’s current lineup, bringing together shoes with belt construction. The line draws on a technique developed in the 1970s, when cotton herringbone tape was wrapped around leather uppers in a belt-like form to improve durability as they were bonded using the vulcanization method. The current official website includes the suede ASAHI 042 and the slip-on ASAHI 045 in the line. Whereas ASAHI DECK is centered on a deck-shoe last and a wave-pattern sole, ASAHI BELTED is characterized by tape construction around the upper and leather and suede materials, and is positioned to demonstrate the brand’s technical heritage through its manufacturing methods.

ASAHI TRAINER was a trainer-style line featured in ASAHI’s past official lineup. The former official website grouped ASAHI TRAINER, ASAHI TRAINER 2, ASAHI TRAINER 3, and ASAHI TRAINER 4 in the same category and listed multiple models. Based on running shoe construction methods carried on since the 1970s and midsoles made with EVA, it represented an athletic footwear direction distinct from the deck shoes of ASAHI DECK and the belt construction of ASAHI BELTED. As it is not listed in the current official lineup, it is treated as a past sub-line rather than a current one.