Tagline
Playfulness adds a special scent.
kaorinomori is a Japanese hat and fashion accessories brand launched in 2006 by Kurihara Co., Ltd., a hat manufacturer in Osaka, and relaunched as kaorinomori for Fall/Winter 2022. It opened its first store at Laforet Harajuku and offers fashion accessories, with hats at its core. Its products are still available at OVERRIDE stores and online. Centered on an image of women who value what they love, the brand proposes ways to add a touch of individuality and explore new colors and shapes. In its early days, in-house designers responsible for design, merchandising, and art direction were involved.
Concept
Valuing what you love—that becomes my “color.”