JUPITER

Rozy debuted in autumn 2012 as a costume jewelry line derived from JUPITER, and refreshed its collection in spring 2014. While JUPITER itself centers on proposing delicate jewelry with meticulous attention to detail, designed to be worn for a long time, Rozy proposed accessories featuring pop, wit, and cuteness under the concept “Jewel Dip,” for people who enjoy a variety of fashions. Unlike BLANTELIE’s bridalwear, LYDEW’s watches, and BLACK LABEL’s street-oriented style, it is a derivative line focused on costume jewelry that adds variety to everyday outfits.

JUPITER BLANTELIE is a bridal-focused line derived from JUPITER, centered on engagement rings, wedding rings, and diamond eternity rings. While JUPITER also offers necklaces, earrings, and other pieces designed to complement everyday outfits, this line focuses specifically on ring designs for couples’ milestones and for wear after marriage. It carries forward JUPITER’s delicate design sensibility, with paired rings suited to bridal wear and material selection at its core. It is a specialized line for life’s commemorative occasions, distinct from LYDEW’s watches and Rozy’s costume jewelry.

JUPITER LYDEW is a watch line established to expand JUPITER’s jewelry offerings to wristwatches. It offers watches featuring square-shaped or small faces, leather straps, and other details, and serves wrist styling when paired with necklaces and rings. While BLANTELIE focuses on engagement and wedding rings and Rozy deals in playful costume jewelry, LYDEW covers a separate category of fashion items that display the time. It is a derivative line that connects JUPITER’s delicate ornamental style to the design of watch cases and dials and the selection of straps.

jupiter BLACK LABEL is a derivative brand that bears the JUPITER name while taking a street-oriented direction distinct from its delicate everyday jewelry. It promotes “1st.dia = street diamond / first diamond” and offers necklaces and rings centered on silver, featuring motifs such as crosses, fleur-de-lis, laurel wreaths, and constellations, as well as diamonds. While JUPITER BLANTELIE handles bridal jewelry, LYDEW handles watches, and Rozy handles costume jewelry, BLACK LABEL is the line responsible for street-oriented accessories, primarily for men.