Rozy

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Country: Japan
Founded: 2012 2010s
Category: Accessories
Related brands: Accessories brands founded in the 2010s Accessories brands from Japan

Overview

Rozy debuted in autumn 2012 as a costume jewelry line from JUPITER, a Japanese jewelry brand operated by Luiile Corporation. Its brand concept is “Jewel Dip” (jewelry hunting), and it offers playful accessories for a generation seeking self-expression while enjoying a variety of fashions. In 2014, Hayato Kohama joined as brand manager and Yuni Yoshida as art director; the brand also collaborated on pop-ups and with cultural projects. In recent years, items such as earrings have continued to circulate under the name “Rozy by JUPITER.”

Concept

Jewel Dip (jewelry hunting)

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2006

Year Brand Category Description

2006

JUPITER

Parent brand

Accessories

A costume jewelry line that adds playfulness to everyday outfits

Rozy debuted in autumn 2012 as a costume jewelry line derived from JUPITER, and refreshed

Rozy debuted in autumn 2012 as a costume jewelry line derived from JUPITER, and refreshed its collection in spring 2014. While JUPITER itself centers on proposing delicate jewelry with meticulous attention to detail, designed to be worn for a long time, Rozy proposed accessories featuring pop, wit, and cuteness under the concept “Jewel Dip,” for people who enjoy a variety of fashions. Unlike BLANTELIE’s bridalwear, LYDEW’s watches, and BLACK LABEL’s street-oriented style, it is a derivative line focused on costume jewelry that adds variety to everyday outfits.

2006 Parent brand

JUPITER

Accessories

A costume jewelry line that adds playfulness to everyday outfits

Rozy debuted in autumn 2012 as a costume jewelry line derived from JUPITER, and refreshed