Phoebe

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Country: Japan
Founded: 2012 2010s
Category: Accessories
Related brands: Accessories brands founded in the 2010s Accessories brands from Japan

Overview

Tagline

The shining goddess phoebe | Petit Luxe (small luxury) from phoebe.

phoebe is a Japanese accessories and light jewelry brand that debuted in 2012. It is operated by Lueille Corporation and offers mainly necklaces, rings, earrings, and hair accessories. With “Petit Luxe” (small luxury) as its concept, the brand presents items that combine delicate, jewelry-like designs with current trends. It also offers signature lines such as L’Attitude and Myu.

Concept

Petit Luxe (small luxury)

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2024

Year Brand Category Description

2024

jewel steely

Sub-brand

Accessories

A stainless steel line derived from the brand, with a stronger focus on everyday wear.

A series developed as Phoebe’s surgical stainless steel line, emphasizing compatibility wi

A series developed as Phoebe’s surgical stainless steel line, emphasizing compatibility with metal allergies and the ability to wear the pieces continuously. It presents minimalist designs intended for long-term use regardless of age or trends, and offers items that fit into business settings. Its material focus differs from that of Jewel Skin, which uses K10, and this line addresses material functionality and everyday durability.

Jewel Skin

Sub-brand

Lightweight K10 jewelry as a light staple

A series centered on Phoebe’s K10 light jewelry, officially presented as a minimal, lightw

A series centered on Phoebe’s K10 light jewelry, officially presented as a minimal, lightweight jewelry series. It foregrounds delicate, slender designs and a close-to-the-skin feel, serving purposes such as first jewelry and gifting. Its material focus differs from that of jewel steely, which uses surgical stainless steel, and it offers a more jewelry-oriented expression.

2024 Sub-brand

jewel steely

Accessories

A stainless steel line derived from the brand, with a stronger focus on everyday wear.

A series developed as Phoebe’s surgical stainless steel line, emphasizing compatibility wi