Kate Spade

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Overview

Tagline

JOY COLORS LIFE
Kate Spade is a lifestyle brand from the United States. Founded by Kate Brosnahan Spade in 1993, it began with handbags that combined practicality and fashion. Today, it offers apparel, shoes, jewelry, gifts, home goods, and more, with bags at its core. The brand embraces the idea that “style is a language of optimism” and offers products for everyday life. It currently belongs to Tapestry’s brand portfolio.

Concept

Style is a language of optimism.

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2012
2012 Sub-brand
Kate Spade Saturday
Clothing

A diffusion line that extended the offering into casual everyday wear

Kate Spade Saturday was derived from Kate Spade New York and launched in 2013 as an indepe

Kate Spade Saturday was derived from Kate Spade New York and launched in 2013 as an independent brand/line. With a more casual direction than the main line, it offered apparel, bags, shoes, accessories, home goods, and other products, extending the brand’s offering into everyday weekend wear. In 2015, it ended its operations as an independent business, and the company announced that it would incorporate its elements into Kate Spade New York. Compared with the other lines, it was positioned as a diffusion line foregrounding everyday wear and casualness.

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