KHA:KI is a Japanese women's fashion brand that launched in the Fall/Winter 2011 season. Designed by 野村尚史, the brand centers on casual wear that incorporates military details into everyday clothing, offering a wide range of items including jackets, shirts, cut-and-sew tops, knitwear, bottoms, dresses, and hats. It presents a casual military aesthetic that is easy for women to wear. The brand name comes from “khaki,” a color name used for military wear; it positions khaki as a universal color that includes olive and camel, and is committed to making clothes designed to be worn for a long time. Items had already appeared in the Spring/Summer 2012 season.
Concept
Universality like military wear, we want you to put it on for a long time.