Tagline
No Equal Fit Brand, Love Our Apparel Store.
KHAKIPOINT is a women's casual brand founded in Seoul, South Korea, in 2020 by model-turned-director Lee Jisu (이 지수). Centered on expressive design and distinctive silhouettes, it offers tops, bottoms, outerwear, bags, belts, and more. Rather than chasing short-lived trends, the brand aims to create clothes people want to wear every day and love for a long time, with an emphasis on fit that suits different body types and a sense of styling. Its daily wear, centered on basic colors, incorporates elements of classic and trend-driven design. As a brand from South Korea, it also sells internationally, including in Japan.
Concept
KHAKIPOINT presents styles that naturally bring trends into everyday life through expressive design and distinctive silhouettes. Rather than following short-lived trends, it is a brand that creates clothes people want to wear every day and can love for a long time.