Tagline
A pledge for a brighter world.
KICHUL is a fashion brand under the Korean brand house NEONMUSEUM. Combining retro style with trendiness, it aims to add a distinctive touch to designs that anyone can wear comfortably in everyday life. Its offerings focus on denim and pants, alongside tops, outerwear, bags, and belts, with balloon-fit items among its signature offerings. The brand’s statement expresses the belief that “the world will become brighter,” and it offers a wide range of items centered on everyday wear.
Concept
It combines retro style with trendiness, aiming for designs that anyone can wear comfortably in everyday life while adding a distinctive touch.