Kidill

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Country: Japan
Founded: 2014 2010s
Category: Clothing Accessories Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

KIDILL is a Japanese menswear brand founded by Hiroaki Sueyasu in 2014. The brand name is a coined word meaning “purity within chaos.” The brand creates clothing for “delinquents” with a new contemporary spirit, drawing on cultures such as London punk, hardcore punk, post-punk, and grunge that Sueyasu experienced in the 1990s. It has also been said that during its debut period, the brand set punk aside and pursued a tailored direction.

Concept

KIDILL is a coined word meaning purity within chaos.

Kidill characteristics

Main traits of Kidill

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Trends & youth culture: Adoption of trends and connections to youth culture.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Kidill relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.