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AULA AILA BASE

AULA AILA BASE

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Country: Japan
Founded: 2014 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

AULA AILA BASE is the basic line of AULA AILA, which began its rollout in Spring/Summer 2014. Starting from AULA AILA, created by Code Nine, it differentiates as a separate line the items presented as staples each season, and offers many pieces that can be worn throughout the year. Designer and representative director Yukimi Kawashima has discussed the idea of presenting collections by line to avoid diluting the image with resort items. The line is developed as Japanese women's fashion.

Concept

Differentiating as a separate line the items presented as staples each season

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2002

Year Brand Category Description

2002

AULA AILA

Parent brand

Clothing

A basic line comprising separate staple items

A basic line added in Spring/Summer 2014, it developed AULA AILA’s signature items as a se

A basic line added in Spring/Summer 2014, it developed AULA AILA’s signature items as a separate line. Yukimi Kawashima indicated an intention to give the main line a stronger seasonal character by separating resort items into another line to preserve the brand’s image, while also setting apart the core items as a basic line. Within AULA AILA, it is positioned as the line responsible for core items used in everyday life, functioning as a complementary line that distinguishes seasonal pieces from staples.

2002 Parent brand

AULA AILA

Clothing

A basic line comprising separate staple items

A basic line added in Spring/Summer 2014, it developed AULA AILA’s signature items as a se