KIDS ONLY

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Overview

KIDS ONLY is a children’s brand operated by ONLY under the Danish fashion company BESTSELLER. Launched in 2018, it offers trend-conscious everyday wear centered on denim. It caters to children from toddlers to teens and includes children’s collections such as ONLY GIRLS, ONLY MINI, and ONLY & SONS Junior.

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1 brands
Founded
1995
1995 Parent brand
ONLY
Clothing

A line focused on children’s denim and everyday clothing

KIDS ONLY is the line in the ONLY brand family responsible for children’s clothing. It ext

KIDS ONLY is the line in the ONLY brand family responsible for children’s clothing. It extends ONLY’s denim and casualwear offering to children’s jeans, knitwear, dresses, and other items, covering everything from everyday clothing to trend-led pieces for children. It serves a different age group from women’s brands ONLY and JDY, and has a distinct role in the kids’ category from ONLY MATERNITY, which is for maternity wear, and ONLY CARMAKOMA, which is for curvy figures. The ONLY children’s clothing range also includes ONLY Mini and ONLY & SONS Junior, with KIDS ONLY forming part of the children’s fashion offering.

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