ONLY

ONLY PLAY is the sub-brand within the ONLY brand family focused on sports and activewear. While the regular ONLY and JDY ranges center on everyday womenswear, ONLY PLAY offers items designed for exercise, such as training tops, leggings, and sports bras. Official product information indicates uses including running, yoga, and fitness, and also addresses functional features such as breathability and reflective details. Unlike ONLY MATERNITY, which is for pregnancy, and ONLY CARMAKOMA, which is for curvier figures, it has a distinct role centered on activity and use.

JDY (Jacqueline de Yong) is a women’s sub-brand developed by ONLY. While ONLY offers a broad womenswear range centered on denim, JDY focuses on trend-led, easy-to-style clothing and everyday basics, including dresses, jeans, and knitwear. Whereas ONLY CARMAKOMA caters to curvy figures, ONLY MATERNITY is for pregnancy, and ONLY PLAY is designed for sports, JDY expands women’s everyday clothing without being limited to a particular body type, life stage, or activity.

ONLY & SONS is a menswear brand in the ONLY brand family, established in 2013. While ONLY itself focuses on womenswear and denim, ONLY & SONS serves a different audience, offering casualwear for men. Denim is the brand’s foundation, with its range centered on jeans and extending to contemporary casual styles and everyday wear. Unlike the group’s womenswear lines, such as JDY and ONLY CARMAKOMA, and its children’s line, KIDS ONLY, it occupies the group’s menswear segment.

ONLY CARMAKOMA is a sub-brand within the ONLY brand family serving women with curvy figures. Focusing primarily on sizes 42–54, it offers everyday clothing, including denim and jeans, as well as dresses and tops, with fit tailored to body shape at the core of its product offering. It is distinguished from the main ONLY brand and JDY, which offer trends and denim for a broad range of women, by clearly targeting a different size range. Its role also differs from ONLY MATERNITY, which serves women during pregnancy, and ONLY PLAY, which offers sportswear; ONLY CARMAKOMA specializes in fashion for women with curvy figures.

KIDS ONLY is the line in the ONLY brand family responsible for children’s clothing. It extends ONLY’s denim and casualwear offering to children’s jeans, knitwear, dresses, and other items, covering everything from everyday clothing to trend-led pieces for children. It serves a different age group from women’s brands ONLY and JDY, and has a distinct role in the kids’ category from ONLY MATERNITY, which is for maternity wear, and ONLY CARMAKOMA, which is for curvy figures. The ONLY children’s clothing range also includes ONLY Mini and ONLY & SONS Junior, with KIDS ONLY forming part of the children’s fashion offering.

ONLY MATERNITY is a sub-brand of ONLY offering clothing for women during pregnancy. While the main ONLY and JDY lines cover a broad range of everyday womenswear, ONLY MATERNITY offers pants and jeans, dresses, tops, and other items designed to accommodate changes in body shape during pregnancy, with products intended for wear during this period. Unlike ONLY CARMAKOMA, which caters to different sizes and body types, and ONLY PLAY, which offers activewear, it serves a role within the brand family as a specialist line focused on a particular life stage.