Kii

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Country: Japan
Founded: 2008 2000s
Category: Watches
Related brands: Watches brands founded in the 2000s Watches brands from Japan

Overview

Tagline

Delicate yet dignified in presence.

Kii is a Japanese women's watch brand launched by Citizen Watch in 2008. Its collections center on compact women's watches that combine antique design with light-powered Eco-Drive technology, and are positioned as pieces to wear like accessories. Its official message includes “Delicate yet dignified in presence” and “Kii: the key that opens the doors to the future. By your side, it continues to mark the present.” Official design materials identify Maiko Horikawa as the designer of the 2008 model.

Concept

Kii: the key that opens the doors to the future. By your side, it continues to mark the present.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1918

Year Brand Category Description

1918

CITIZEN

Parent brand

Watches

A women’s line focused on delicate design and light-powered operation

Within CITIZEN’s range of women’s brands, Kii is a line offering small watches that combin

Within CITIZEN’s range of women’s brands, Kii is a line offering small watches that combine slim cases, antique-inspired designs, and Eco-Drive. It is officially positioned as a brand that brings together a delicate appearance, a poised presence, and smart functionality. While xC offers a broad range of functions, including radio-controlled timekeeping, and a wide range of collections, and CITIZEN L foregrounds environmental considerations, Kii provides a more delicate option for women through its size, decorative details, and everyday light-powered operation.

1918 Parent brand

CITIZEN

Watches

A women’s line focused on delicate design and light-powered operation

Within CITIZEN’s range of women’s brands, Kii is a line offering small watches that combin