KIMZISU is a womenswear brand launched in Seoul, South Korea, in 2019 by designer Kim Jisu. Its collections include tops, dresses, outerwear, bottoms, and accessories. The brand’s philosophy is to explore the tension between softness and structure, and strength and femininity. Controlled draping, asymmetry, sheer layering, and graphic details are its signature elements. Against the backdrop of urban life, it expresses individuality and the polarities present in everyday life.
Concept
KIMZISU is a Seoul-based womens wear brand exploring the subtle tension between softness and structure, boldness and femininity.