KINCHI

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Country: South Korea
Founded: 2021 2020s
Category: Footwear
Related brands: Footwear brands founded in the 2020s Footwear brands from South Korea

Overview

Tagline

Familiar style, new comfort

KINCHI is a men's footwear brand launched in Korea in 2021 by Project Chicken. Founded by co-CEOs Kim Jong-hyun and Kim Jun-sik, the brand incorporates contemporary design, a kitsch perspective, and minimalism into classic leather shoes, offering styles such as derby shoes and loafers. Kim Jun-sik oversees design and production, pursuing a balance between sneaker-like comfort and the beauty of leather shoes. The brand presents a “new classic” that reinterprets classic styles to suit contemporary lifestyles, and is primarily distributed through Korean fashion platforms.

Concept

A new classic that adds contemporary design and comfort to classic styles, reinterpreting them to suit today's lifestyle

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2023

Year Brand Category Description

2023

MISTAKE PROJECT BY KINCHI

Sub-brand

Footwear

An offshoot line that expands the range of footwear types for everyday wear.

This is an offshoot line developed by KINCHI. In its official brand description, the name

This is an offshoot line developed by KINCHI. In its official brand description, the name is explained as originating from a project initially conceived to create accessible products, but which, as a result of prioritizing materials and finish, produced products that went beyond the original plan. While KINCHI focuses on reinterpreting classic leather shoes, this line offers a wide range of footwear types, including sneakers, loafers, dress shoes, and boots. It extends the parent brand’s leather-shoe-focused offering to more diverse everyday footwear.

2023 Sub-brand

MISTAKE PROJECT BY KINCHI

Footwear

An offshoot line that expands the range of footwear types for everyday wear.

This is an offshoot line developed by KINCHI. In its official brand description, the name