Tagline
We are all lovely and valuable.
KINDABABY is a fashion brand that began in Seoul, South Korea, in 2019. Centered on womenswear, it offers hair accessories, jewelry, bags, and other items. The brand name combines “Kinda,” meaning “to some extent,” and “Baby,” meaning “a lovely presence,” and it adopts the slogan “We are all lovely and valuable.” Each season, it reinterprets a classic, romantic mood through a new concept, presenting apparel and accessories.
Concept
The brand reinterprets a classic yet romantic mood through a new concept each season, developing designs that allow each person’s individual charm to be expressed with subtlety.