Tagline
kind of Kinds.
KINDS is a fashion brand launched in Korea in 2021. Operated by Seoul-based Brandia Lab, it offers clothing and fashion accessories such as T-shirts, hoodies, sweatshirts, shirts, blousons, and caps. Its approach is to project various types onto diverse clothing and lifestyles and develop a single season. Without limiting itself to a specific framework, it proposes multiple directions through the harmony and contrast of colors. The brand is sold through platforms including MUSINSA in Korea and ZOZOTOWN in Japan. No information on its founder or individual designer could be confirmed from public sources.
Concept
KINDS presents a new perspective on various types by projecting them onto diverse clothing and lifestyle, unfolding a single season.