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Research and Creativity
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Research and Creativity
Parent brands and sub-brands, ordered by founding year.
An extension line covering bags and accessories
KIRSH POCKET is a line derived from KIRSH that covers accessories such as bags, wallets, a
KIRSH POCKET is a line derived from KIRSH that covers accessories such as bags, wallets, and pouches. Launched in 2018 as a KIRSH line extension, it brought the main line’s cherry motif and pop designs to accessories. Unlike KIRSH’s apparel, its product range specializes in bags and small accessories, and it offers everyday goods for women in their teens through early twenties. It continues to be offered as the POCKET COLLECTION on KIRSH’s official online store.
A new line focused on femininity and character-driven designs
KIRSH GIRL is a women’s offshoot line within the KIRSH brand family. In 2026 coverage, it
KIRSH GIRL is a women’s offshoot line within the KIRSH brand family. In 2026 coverage, it was introduced as a new line with a more feminine direction than the regular KIRSH collection, centered on products featuring a cat character independently developed by KIRSH. Building on the main line’s cherry logo, it emphasizes character-driven designs and feminine product offerings, serving to expand the brand to new customer groups.
A spin-off brand extending into the beauty field
KIRSH BLENDING is a cosmetics brand derived from the fashion brand KIRSH. It extends KIRSH
KIRSH BLENDING is a cosmetics brand derived from the fashion brand KIRSH. It extends KIRSH’s iconic cherry logo and kitsch sensibility to beauty products such as lipstick, eyeshadow, and blush. Unlike KIRSH itself, which focuses primarily on apparel, it is developed around color combinations and self-expression through makeup, and is treated as a distinct name that extends KIRSH’s brand image into the beauty field.
A line focused on homewear and loungewear
KIRSH MELLOW is a line derived from KIRSH’s main street-casual offering, focusing on homew
KIRSH MELLOW is a line derived from KIRSH’s main street-casual offering, focusing on homewear and loungewear. In the Fall 2025 MELLOW collection, it presented camisoles, shorts, pajamas, and tops in soft materials as everyday clothing connecting life at home with the outside. It has also been offered as KIRSH MELLOW across multiple seasons on the official website, taking on a more relaxed approach to everyday wear and a character-driven identity in contrast to the main line’s focus on cherry graphics.
An extension line covering bags and accessories
KIRSH POCKET is a line derived from KIRSH that covers accessories such as bags, wallets, a
KIRSH POCKET is a line derived from KIRSH that covers accessories such as bags, wallets, and pouches. Launched in 2018 as a KIRSH line extension, it brought the main line’s cherry motif and pop designs to accessories. Unlike KIRSH’s apparel, its product range specializes in bags and small accessories, and it offers everyday goods for women in their teens through early twenties. It continues to be offered as the POCKET COLLECTION on KIRSH’s official online store.
A new line focused on femininity and character-driven designs
KIRSH GIRL is a women’s offshoot line within the KIRSH brand family. In 2026 coverage, it
KIRSH GIRL is a women’s offshoot line within the KIRSH brand family. In 2026 coverage, it was introduced as a new line with a more feminine direction than the regular KIRSH collection, centered on products featuring a cat character independently developed by KIRSH. Building on the main line’s cherry logo, it emphasizes character-driven designs and feminine product offerings, serving to expand the brand to new customer groups.
A spin-off brand extending into the beauty field
KIRSH BLENDING is a cosmetics brand derived from the fashion brand KIRSH. It extends KIRSH
KIRSH BLENDING is a cosmetics brand derived from the fashion brand KIRSH. It extends KIRSH’s iconic cherry logo and kitsch sensibility to beauty products such as lipstick, eyeshadow, and blush. Unlike KIRSH itself, which focuses primarily on apparel, it is developed around color combinations and self-expression through makeup, and is treated as a distinct name that extends KIRSH’s brand image into the beauty field.
A line focused on homewear and loungewear
KIRSH MELLOW is a line derived from KIRSH’s main street-casual offering, focusing on homew
KIRSH MELLOW is a line derived from KIRSH’s main street-casual offering, focusing on homewear and loungewear. In the Fall 2025 MELLOW collection, it presented camisoles, shorts, pajamas, and tops in soft materials as everyday clothing connecting life at home with the outside. It has also been offered as KIRSH MELLOW across multiple seasons on the official website, taking on a more relaxed approach to everyday wear and a character-driven identity in contrast to the main line’s focus on cherry graphics.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
KIRSH is from South Korea.
KIRSH was founded in 2015.
KIRSH covers the following categories: Clothing, Bags, Accessories, Footwear, Wallets.