KIRSH

Share
X (opens in a new tab) Threads (opens in a new tab)

Link copied

Could not copy. Select and copy the link below.

Primary categories

Related categories

Similar brands and comparisons Find brands similar to KIRSH and compare their traits.

Overview

Tagline

Research and Creativity
KIRSH is a street-casual brand founded in Seoul, South Korea, in 2015. Lee Young-min and Heo Tae-young, who served as representatives of VIVASTUDIO, and Chu Si-kyung of Recipe Group were among those involved in its launch. Starting with women's casualwear, it has since expanded into unisex apparel, bags, accessories, and lifestyle products. Under the slogan “Research and Creativity,” the brand observes cultural and generational trends to propose new styles. Its signature is a red cherry graphic, and it has also entered Asian markets including Japan and China.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
4 brands
Founded
2018-2025
2018 Sub-brand
KIRSH POCKET
Bags

An extension line covering bags and accessories

KIRSH POCKET is a line derived from KIRSH that covers accessories such as bags, wallets, a

KIRSH POCKET is a line derived from KIRSH that covers accessories such as bags, wallets, and pouches. Launched in 2018 as a KIRSH line extension, it brought the main line’s cherry motif and pop designs to accessories. Unlike KIRSH’s apparel, its product range specializes in bags and small accessories, and it offers everyday goods for women in their teens through early twenties. It continues to be offered as the POCKET COLLECTION on KIRSH’s official online store.

2019 Sub-brand
KIRSH GIRL
Clothing

A new line focused on femininity and character-driven designs

KIRSH GIRL is a women’s offshoot line within the KIRSH brand family. In 2026 coverage, it

KIRSH GIRL is a women’s offshoot line within the KIRSH brand family. In 2026 coverage, it was introduced as a new line with a more feminine direction than the regular KIRSH collection, centered on products featuring a cat character independently developed by KIRSH. Building on the main line’s cherry logo, it emphasizes character-driven designs and feminine product offerings, serving to expand the brand to new customer groups.

2020 Sub-brand
KIRSH BLENDING
Beauty and cosmetics

A spin-off brand extending into the beauty field

KIRSH BLENDING is a cosmetics brand derived from the fashion brand KIRSH. It extends KIRSH

KIRSH BLENDING is a cosmetics brand derived from the fashion brand KIRSH. It extends KIRSH’s iconic cherry logo and kitsch sensibility to beauty products such as lipstick, eyeshadow, and blush. Unlike KIRSH itself, which focuses primarily on apparel, it is developed around color combinations and self-expression through makeup, and is treated as a distinct name that extends KIRSH’s brand image into the beauty field.

2025 Sub-brand
KIRSH MELLOW
Clothing

A line focused on homewear and loungewear

KIRSH MELLOW is a line derived from KIRSH’s main street-casual offering, focusing on homew

KIRSH MELLOW is a line derived from KIRSH’s main street-casual offering, focusing on homewear and loungewear. In the Fall 2025 MELLOW collection, it presented camisoles, shorts, pajamas, and tops in soft materials as everyday clothing connecting life at home with the outside. It has also been offered as KIRSH MELLOW across multiple seasons on the official website, taking on a more relaxed approach to everyday wear and a character-driven identity in contrast to the main line’s focus on cherry graphics.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about KIRSH

Country of origin, founding year, categories and parent brands.

Related keywords

Related links