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KIRSH MELLOW

KIRSH MELLOW

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Country: South Korea
Founded: 2025 2020s
Category: Clothing Bags
Related brands: Clothing brands founded in the 2020s Clothing brands from South Korea

Overview

KIRSH MELLOW is a spin-off collection introduced for the Fall 2025 season by KIRSH, a young casual brand from Korea. Based on the concept “Wear kitsch imagination in comfortable everyday life,” it centers on loungewear suitable for wearing both at home and outside. The collection includes pajamas, tops, bottoms, dresses, bags, and accessories, extending KIRSH’s character graphics and kitsch expression into the lifestyle category. It continues to be offered as an official KIRSH seasonal collection.

Concept

Wear kitsch imagination in comfortable everyday life

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2015

Year Brand Category Description

2015

KIRSH

Parent brand

Clothing

A line focused on homewear and loungewear

KIRSH MELLOW is a line derived from KIRSH’s main street-casual offering, focusing on homew

KIRSH MELLOW is a line derived from KIRSH’s main street-casual offering, focusing on homewear and loungewear. In the Fall 2025 MELLOW collection, it presented camisoles, shorts, pajamas, and tops in soft materials as everyday clothing connecting life at home with the outside. It has also been offered as KIRSH MELLOW across multiple seasons on the official website, taking on a more relaxed approach to everyday wear and a character-driven identity in contrast to the main line’s focus on cherry graphics.

2015 Parent brand

KIRSH

Clothing

A line focused on homewear and loungewear

KIRSH MELLOW is a line derived from KIRSH’s main street-casual offering, focusing on homew