KISYNING is a women’s fashion brand launched in South Korea in 2022 by influencer Hong Young-gi (Kisy). Its offerings include tops, outerwear, bottoms, dresses, bags, shoes, and accessories. The brand focuses on creating clothing suited to Korean body types and on the materials and details. Its official website describes “to make clothes that make me the prettiest” as its ultimate goal, and states an aim to enhance individuality and the enjoyment of everyday life through comfortable clothing. It is positioned as a women’s casual brand that combines simple designs with a kitschy mood.
Concept
to make clothes that make me the prettiest