Kitsuné

The music division that has continued since Kitsuné’s founding, it is one of the starting points in the formation of the brand alongside Maison Kitsuné’s fashion business. Through discovering emerging bands and producers and developing singles, EPs, compilations, and playlists, it creates connections with international music culture. While Maison Kitsuné handles clothing, Café Kitsuné operates retail and food and beverage locations, and Kitsuné Bien-Être focuses on fragrance and everyday care, Kitsuné Musique supports Kitsuné’s cultural foundation as an independent label specializing in introducing artists and curating recordings.

The core brand responsible for Kitsuné’s fashion business, it developed as a major activity alongside the music business, which has continued since the company’s founding in 2002. Based on a cultural background connecting Paris and Tokyo, it offers men’s and women’s prêt-à-porter, accessories, and seasonal collections, and presents Kitsuné’s art de vivre through clothing. While Maison Kitsuné Parisien focuses on everyday wardrobe staples and ACIDE Maison Kitsuné advances a genderless, artistic expression, Maison Kitsuné is the mainline offering a comprehensive seasonal fashion proposition. It occupies the center of the clothing business, distinct from music, food and drink, fragrance, and care.

The brand represents Kitsuné’s food and hospitality activities. Since opening its first location in Aoyama, Tokyo, in 2013, it has expanded internationally from Paris and Tokyo. Centered on cafés serving coffee, matcha, and food, its business has expanded to bars, restaurants, and roasteries, and it also offers coffee beans, drinks, tableware, apparel, and accessories. While Maison Kitsuné focuses on clothing, Kitsuné Musique on music, and Kitsuné Bien-Être on fragrance and care, Café Kitsuné is a point of connection through which Kitsuné presents its art de vivre via in-store experiences and everyday food and drink.

The third line added to Maison Kitsuné’s fashion portfolio, it has a distinct mode of expression from Maison Kitsuné’s seasonal collections and Maison Kitsuné Parisien, which focuses on everyday staples. With the “ACIDE Fox,” reinterpreted by artist Christina Zimpel, as its signature, it applies genderless, art-driven designs to T-shirts, polos, sweatshirts, cardigans, shirts, accessories, and more. It reworks Maison Kitsuné’s core items through vivid colors and graphics, and is positioned as an independent line that adds playfulness and visual freshness to existing wardrobes.

Kitsuné’s line in the well-being sector, extending into fragrance and everyday body and hair care. It combines Japanese skincare technology with French perfumery, with the fragrance “Note de Hinoki” by perfumer Barnabé Fillion as a unifying theme, and offers eau de parfum, shampoo, conditioner, hand and body soap, and hand cream. Unlike Maison Kitsuné in clothing, Kitsuné Musique in music, and Café Kitsuné in food and drink, it extends Kitsuné’s French-Japanese perspective through fragrance and daily care.