szu
/
Fashion brands
/
Kitsune Bien-Etre

Kitsune Bien-Etre

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: France
Founded: 2025 2020s
Category: Fragrance Beauty and cosmetics
Related brands: Fragrance brands founded in the 2020s Fragrance brands from France

Like this brand?

Tap Like to leave a few words about what you like about Kitsune Bien-Etre.

Overview

Tagline

A new olfactory experience

Kitsune Bien-Etre is a beauty and wellness line launched in 2025 by Kitsuné, founded in Paris in 2002 by Gildas Loaëc and Masaya Kuroki. Centered on the fusion of Japanese cosmetics technology and French perfumery, the line includes fragrances, body care, and hair care. Sharing the scent “Note de Hinoki,” created by perfumer Barnabé Fillion, the range comprises eau de parfum, hand and body soap, shampoo, conditioner, and hand cream.

Concept

Combining Japanese cosmetic expertise with the French art of perfumery.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2002

Year Brand Category Description

2002

Kitsuné

Parent brand

Clothing

A well-being line focused on fragrance and everyday care

Kitsuné’s line in the well-being sector, extending into fragrance and everyday body and ha

Kitsuné’s line in the well-being sector, extending into fragrance and everyday body and hair care. It combines Japanese skincare technology with French perfumery, with the fragrance “Note de Hinoki” by perfumer Barnabé Fillion as a unifying theme, and offers eau de parfum, shampoo, conditioner, hand and body soap, and hand cream. Unlike Maison Kitsuné in clothing, Kitsuné Musique in music, and Café Kitsuné in food and drink, it extends Kitsuné’s French-Japanese perspective through fragrance and daily care.

2002 Parent brand

Kitsuné

Clothing

A well-being line focused on fragrance and everyday care

Kitsuné’s line in the well-being sector, extending into fragrance and everyday body and ha