Tagline
Thoughtful comfort, humor, and joy for busy days.
KNii is a Japanese knitwear brand launched for Fall/Winter 2022 by a unit comprising a clothing designer and a knitter. Focusing on bags, it offers knit everyday items for working people, including shoulder bags, totes, and baskets. The brand incorporates sustainable materials such as recycled fibers and centers its work on creating products that fit into the daily lives of modern people. It states that it pursues knit products that are constantly evolving and hold limitless possibilities. Its products are stocked by select shops in Japan, including Bshop, B'2nd, STUDIOUS, and URBAN RESEARCH.
Concept
Using sustainable materials such as recycled fibers, the brand creates knit products that fit into the daily lives of modern people as they navigate environmental issues, pursuing products that are constantly evolving and hold limitless possibilities.